Workshops

Do-It-Yourself Nonprofit Marketing Plan, starts May, July, September, November, January, March

Walk in with your noptebook, walk out with a plan.  This six-session lunchtime workshop guides participants through development of a promotional action plan they can begin to implement immediately.  Covers the range of marketing activities from low-cost research through campaign launch. 

• Nine hours of facilitated discussion over six lunchtime meetings
• Four to seven participants per six-session series
• Worksheets supplied

Marketing in The Public Sector study group, STARTS ANYTIME

Effective as they are, advertising, social networking, branding, rebates, sales promotions, and other tactics from the world of commercial marketing aren’t always so easy to deploy in the public sector.  But you can learn how to use these and other powerful tools in the public sector’s environment of accountability and layered decision-mamking.

• 8 hours of facilitated discussion over 4-6 meetings
• 4-6 members of your department or division
• Textbook and worksheets supplied

Social Marketing Crash Course, 6-20 participants, START ANYTIME

Overview of the Marketer’s Toolkit.

• 12 hours of instruction over two days
• 6-20 members of your department, division, advisory committee, or other group with a common interest
•  Covers promotions, product and pricing strategies, and outreach to internal and public audiences, and other topics

Navigating CDCynergy Social Marketing Edition: Susan is certified to coach your staff in extracting the greatest possible value from this remarkable social marketing planning tool.  Onsite training for your staff or ongoing application of the methodology in your program.  START ANYTIME

Social Marketing Three-Part Series, START ANYTIME

1. Behavioral Marketing Basics
   Using marketer’s tools for social change

Learn how the traditional tools of commercial marketers can be put to work for social justice, public health, and environmental advocacy.  A little bit of theory and a whole lot of interactive learning as we move quickly from the basics of social marketing to application strategies to attract more clients, more donors, more partners, and more public support for your organization’s mission.  One-day, including lunch and text for 8-15 people.  Available onsite or in Sonoma County.

2. From Answers To Action
   Leaping from hypothesis to insight with cheap practical research

You know your audience, and now you know what you don’t know about what motivates them to use your services, make a donation, or change their behavior.  This workshop addresses the cheapest, quickest ways to get the answers you need to move forward with social marketing.  Prerequisite: behavioral marketing basics or social marketing 101.  One morning, including snack and handouts for 8-15 people.  Available onsite or in Sonoma County.  

3. Creating Communications
   Leaping from research to messages

There’s no mystery to creating persuasive social marketing messages when you know how to convert information (too much, too little) into action!  This highly interactive workshop walks you through the exciting process of transforming research reports into impactful words and pictures.  Prerequisite: Behavioral Marketing Basics or Social Marketing Crash Course and Answers To Action.  One morning, including snack and handouts for 8-15 people.  Available onsite or in Sonoma County. 

Past Workshops