Projects

Susan Starbird’s social marketing expertise ranges from program conception and strategy to implementation of multimedia communications initiatives. 

First 5 Sonoma County (2002-2003 and 2006-2008):  Developed strategic social marketing plan for multi-year bilingual public health initiative.  Included procedural coaching for marketing planning and implementation, counseling on research and evaluation design, multimedia production management coaching, in-house capacity-building.  Returned in 2006 to refresh and update marketing tactics, and develop communitywide marketing collaborative.

HIV Prevention (1998-2007): Drafted marketing element of grant request and then contracted to assist client in prototyping and implementing this public health initiative.  Includes procedural coaching for marketing planning and implementation, counseling on research and evaluation design, multimedia strategic creative direction, in-house and contractor capacity-building.

Healthcare Workforce Development (2003):  Developed strategic social marketing plan for bilingual, bicultural healthcare workforce development campaign.  Included formative research, message pre-testing, and marketing strategy.

Youth Smoking Prevention (2000-2002): Coached advisory group and staff in design and execution of a one-year multimedia communications program that won a northern California Addy Award.  Included marketing communications planning from research through execution and evaluation phases.

She has also served in various roles on green building (2007-8), teen provisional license promotion (2007-8), drug prevention, parent education (2006), prenatal substance abuse prevention (2006), and other projects.

Want to learn more about social marketing?  Click to open the slide show.