Susan Starbird provides consultation and execution of social marketing initiatives that address the your unique population’s wants, behavioral objectives, and marketing “Ps.”

Social marketing is the discipline that uses commercial marketing methods to achieve social and/or behavior change. Its values include these and more: the marketing objective is action; audience members are engaged in planning; people will exchange a current behavior or social norm for one they perceive is better, and on this exchange audience members are the experts; initiatives are organized by product, price, place, and promotions (“4 Ps”); competition is addressed; and return on marketing investment is monitored.