Social Marketing

Telephone
(707) 778-7277
E-mail
info@starbirdcreative.com

Susan Starbird applies social marketing and community mobilization disciplines to help clients achieve social or behavioral change. Examples follow of recent client work in the public and nonprofit sectors, executing programs and building client expertise through workshops and presentations.

Social Marketing

Social Marketing Campaign #1 1998-2007: Drafted marketing element of grant request and then contracted to assist client in prototyping and implementing this public health initiative, now in its sixth year. Includes procedural coaching for marketing planning and implementation, counseling on research and evaluation design, multimedia strategic creative direction, in-house and contractor capacity-building.

Social Marketing Campaign #5: 2005, 2007: Developing strategic social and policy change program for regional implementation of statewide initiative.

Social Marketing Campaign #4 2003: Developed strategic social marketing plan for bilingual, bicultural healthcare workforce development campaign. Included formative research, message pre-testing, and marketing strategy. View a case study PowerPoint

Social Marketing Campaign #3 2002-present: Developed strategic social marketing plan for multi-year bilingual public health initiative. Included procedural coaching for marketing planning and implementation, counseling on research and evaluation design, multimedia production management coaching, in-house capacity-building.

Social Marketing Campaign #2 2000-2002: Coached advisory group and staff in design and execution of a one-year multimedia communications program that won a northern California Addy Award. Included marketing communications planning from research through execution and evaluation phases.

Nonprofit Marketing

Market Research and re-branding project 2005-7: Statewide nonprofit: research into fee-for-service opportunities; marketing plan; name change; logo and graphics specifications.

Trainings, Presentations, and Workshops

Social Marketing in Public Health, University of South Florida, June 2007: HIV Prevention On The Ground: four case studies.

Sonoma State University Master's in Public Administration core class (recurring, POLS 585): Nonprofit Marketing

California Association of Homes and Services for the Aging Educational Conference May 2004

Social Marketing in Public Health, University of South Florida, June 2003 (with Kristen Weeks-Norton and Eric Acuña): Using the Social Marketing Methodology: Seven Local Jurisdictions Create HIV Prevention Campaigns in California

California state Office of AIDS, March 2003: Update on Seven Local Health Jurisdictions' HIV Prevention Social Marketing Programs

Speaker's Bureau Training for Directors and Volunteers of the North Bay Consensus Council

Sonoma County Executive Leadership Training, June 2003: Borrowing from the Community-based Marketer's Toolkit

California state Health Education Council, June 2003: The F.E.P. Factor in Nutrition Marketing: Making Better Health Fun, Easy, and Popular

Dominican University (summer 2003, BUS 3914) Social Marketing 101 (one-unit course)

Sonoma State University Certificate in Non-Profit Leadership (Spring 2003, BUS 800 3718): Social Marketing 101 (one-day workshop)

Sonoma County Dept. of Health Services Prevention and Planning Division (Fall 2002): Social Marketing 101 for Service Providers (one-day workshop)

(Intro to Social Marketing PowerPoint)

Top of Page