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THIS SYLLABUS WAS UPDATED 9/4/08 AND IS SUBJECT TO CHANGE. Please
bookmark and return to this page frequently for updates and to
download worksheets.
Sonoma State University POLS 585
meets Monday evenings starting
October 27, 2008 in Stevenson 2079(?).
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SYLLABUS
preliminary, subject to change
(updated 9/3/08) |
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MATERIALS |
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1 |
10/27/08 |
COURSE OVERVIEW |
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Syllabus |
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MARKETING TERMS &
FORMS |
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PREVIEW WORKSHEET
1 |
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Worksheet 1 |
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SELECTING YOUR
NONPROFIT |
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Letter |
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OTHER |
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2 |
11/3/08 |
READINGS DUE,
REVIEW (there is no textbook, only readings at the library,
on the internet, or handouts) |
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See Worksheet 1 |
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WORKSHEET 1 DUE,
REVIEW |
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Worksheet 1 |
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STUDENT
PRESENTATIONS |
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Nonprofit
profiles |
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PREVIEW WORKSHEET
2 |
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Worksheet 2 |
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GUEST SPEAKER? |
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MARKET RESEARCH |
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OTHER |
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REFRESHMENTS: |
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3 |
11/10/08 |
READINGS DUE,
REVIEW |
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See Worksheet 2 |
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WORKSHEET 2 DUE,
REVIEW |
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Worksheet 2 |
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STUDENT
PRESENTATIONS |
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PREVIEW WORKSHEET
3 |
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Worksheet 3 |
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GUEST SPEAKER? |
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OTHER |
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4 |
11/17/08 |
READINGS DUE,
REVIEW |
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See Worksheet 3 |
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WORKSHEET 3 DUE,
REVIEW |
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Worksheet 3 |
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STUDENT
PRESENTATIONS |
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PREVIEW WORKSHEET
4 |
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Worksheet 4 |
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GUEST SPEAKER? |
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OTHER |
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REFRESHMENTS: |
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5 |
11/24/08 |
READINGS DUE,
REVIEW |
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See Worksheet 4 |
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WORKSHEET 4 DUE,
REVIEW |
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Worksheet 4 |
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STUDENT
PRESENTATIONS |
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PREVIEW MARKETING
PLAN |
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Marketing plan
TOC |
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GUEST SPEAKER? |
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OTHER |
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REFRESHMENTS: |
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6 |
12/1/08 |
DRAFT MARKETING
PLAN DUE, REVIEW |
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Marketing plan
TOC |
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STUDENT
PRESENTATIONS |
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PREVIEW WORKSHEET
5 |
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Worksheet 5 |
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IN-CLASS
CONSULTATIONS |
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OTHER |
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REFRESHMENTS: |
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7 |
12/8/08 |
READINGS DUE,
REVIEW |
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See Worksheet 5 |
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WORKSHEET 5 DUE,
REVIEW |
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Worksheet 5 |
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STUDENT
PRESENTATIONS |
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PREVIEW
PRESENTATION GUIDELINES |
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Oral presentation
guidelines |
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OTHER |
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FEEDBACK ON
WORKSHEET 5 |
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Worksheet 5 |
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REFRESHMENTS: |
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8
(LAST CLASS) |
12/15/08 |
FINAL MARKETING
PLAN DUE, REVIEW |
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STUDENT
PRESENTATIONS |
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Oral marketing
presentation |
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OTHER |
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REFRESHMENTS: |
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Email the Professor
at POLS585@starbirdcreative.com or phone her at 707 778 7277.
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pgs |
MARKETING PLAN CONTENTS
preliminary, subject to change
(updated 9/3/08) |
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1-2 |
Executive Summary |
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Description of the Nonprofit |
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Target audience definition |
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Competitive profile |
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Positioning Statement |
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Logic model, SMART goals, and marketing strategy |
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Product-Price Exchange |
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1-2 |
Schedule & Budget |
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Schedule |
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Budget line items |
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Underlying budget rationale |
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1 |
Evaluation Plan |
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What will be measured |
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How the metric will reflect effectiveness of the marketing |
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1 |
Audience Segment |
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Definition |
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Description: geo- and demo-graphic, lifestyle, and
behavioral |
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Wants and Behavioral Exchange |
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2-4 |
Four Ps |
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Product description |
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Price description |
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Place Strategy |
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Promotional Plan |
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sales objectives |
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public relations objectives |
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stakeholder relations objectives |
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media relations |
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direct marketing objectives |
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partner/channel promotions |
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